Better Closer: AI-Powered Webinar Sales Platform

Overview

Better Closer is a revolutionary voice AI-powered webinar platform designed specifically for course creators and marketers. The platform transforms the traditional webinar experience by integrating AI sales agents that can close leads through personalized 1-on-1 sales calls, eliminating the need for manual follow-up and scaling sales operations like never before.

Unlike traditional webinar platforms that require manual lead nurturing, Better Closer automates the entire sales process. When attendees join a webinar, AI-powered voice agents engage them in real-time conversations, understand their needs, and guide them through the purchase process, all while the webinar is still running.

The platform combines advanced real-time streaming capabilities with intelligent automation, creating a seamless experience for both marketers and their audiences. By handling the heavy lifting of sales conversations, Better Closer enables course creators to focus on what they do best: creating valuable content and building their businesses.

The Challenge

Course creators and marketers face significant challenges when scaling their webinar-based sales operations:

• Manual Lead Follow-up: Following up with every webinar attendee is time-consuming and doesn't scale
• Expensive Sales Operations: Hiring sales teams to handle leads is costly and requires extensive training
• Missed Opportunities: Without immediate follow-up, hot leads often cool down before conversion
• Limited Personalization: Generic follow-up emails lack the personal touch needed to close high-ticket sales
• Resource Constraints: Small teams struggle to provide personalized attention to all attendees simultaneously
• Conversion Friction: The gap between webinar attendance and purchase creates drop-off points

Traditional webinar platforms focus on hosting and streaming but leave the critical sales conversion process to manual effort. This creates a bottleneck that prevents marketers from scaling their operations effectively, especially when dealing with high-ticket offers that require personalized sales conversations.

The Solution

Better Closer addresses these challenges through an integrated platform that combines real-time webinar streaming with AI-powered sales automation:

1. AI Sales Agents: Voice AI agents powered by Vapi conduct personalized 1-on-1 sales calls with attendees during and after webinars
2. Real-time Streaming: GetStream.io integration provides seamless, high-quality webinar streaming
3. Automated Notifications: Resend-powered email system automatically notifies attendees when webinars begin
4. In-Call Payments: Stripe integration allows attendees to complete purchases directly during AI agent calls
5. Progress Tracking: Custom onboarding system shows customers their progress through the platform
6. Enhanced UI: Modern, conversion-optimized interface for both livestream and chat experiences

The platform eliminates the manual follow-up bottleneck by automating sales conversations at scale, enabling marketers to convert more leads while reducing operational costs.

Technical Architecture

Frontend

The frontend is built with modern React and Next.js, providing optimal performance and user experience:

• Next.js 15 with App Router for server-side rendering and optimal performance
• React 18 with TypeScript for type safety and enhanced developer experience
• Modern UI Components with responsive design for seamless cross-device experiences
• Server Components strategically used for improved performance and SEO
• Client Components for real-time interactivity and streaming features

Backend & Database

The backend infrastructure is designed for scalability and reliability:

• Prisma ORM for type-safe database access and migrations
• Neon PostgreSQL for robust, scalable data storage
• Next.js API Routes for the backend functionality
• Type-safe database queries with Prisma's generated types

Authentication & Security

• Clerk for secure authentication handling with multiple provider support

AI Voice Integration

• Vapi for AI-powered voice agents that conduct sales calls
• Real-time voice processing for natural conversation flow
• Custom agent configurations tailored to different sales scenarios

Streaming Infrastructure

• GetStream.io for real-time webinar streaming
• Low-latency video delivery for seamless viewing experience
• Recording capabilities for post-webinar playback

Payment Processing

• Stripe Integration: Complete payment processing during AI agent calls
• Webhook handling for payment events and subscription management
• Secure payment flow integrated directly into the sales conversation

Email & Notifications

• Resend for transactional emails and automated notifications
• Email templates for webinar invitations and follow-ups
• Automated triggers for timely attendee engagement

Deployment

• Hostinger for hosting infrastructure
• Coolify for containerized application deployment and management

Key Features

1. Automated Email Notifications

Better Closer automatically sends email notifications to registered attendees when webinars begin, ensuring maximum attendance and engagement. The system uses Resend to deliver timely, professional emails that keep attendees informed and engaged throughout the webinar lifecycle.

This feature eliminates the need for manual email management and ensures that every attendee receives timely notifications, reducing no-shows and increasing overall engagement rates.

2. Webinar Recording & Playback

All webinars are automatically recorded and made available on the stream ended page, allowing attendees to access content they may have missed and providing marketers with valuable evergreen content. The recording system integrates seamlessly with GetStream.io, ensuring high-quality playback experiences.

This feature extends the value of each webinar beyond the live event, creating additional opportunities for conversion and providing a resource library for both marketers and attendees.

3. Payment Integration on AI Call Page

One of Better Closer's most powerful features is the ability to process payments directly during AI agent sales calls. Using Stripe integration, attendees can complete purchases without leaving the conversation, creating a frictionless path from interest to purchase.

This seamless payment flow significantly reduces conversion friction and capitalizes on the peak moment of buyer intent, resulting in higher conversion rates compared to traditional follow-up processes.

4. Custom Onboarding Progress

The platform includes a custom onboarding system that shows customers their progress through the platform on the home page. This feature helps users understand where they are in their journey and what steps they need to complete next, improving user engagement and reducing confusion.

By providing clear visual feedback on progress, Better Closer helps users stay engaged and complete their onboarding process, leading to better platform adoption and higher user satisfaction.

5. Enhanced Livestream UI

Better Closer features an improved UI and themes for the livestream page and chat menu, creating a modern, conversion-optimized experience. The interface is designed to keep attendees engaged while providing clear calls-to-action that guide them toward sales conversations with AI agents.

The enhanced UI focuses on reducing distractions and highlighting key actions, creating an environment that supports both content consumption and sales conversion.

6. Webinar Countdown & Pre-Event Experience

The countdown page creates anticipation and builds excitement before webinars begin. This feature helps maximize attendance by keeping the webinar top-of-mind for registered attendees and providing a professional pre-event experience.

By creating a dedicated space for pre-webinar engagement, Better Closer helps marketers build momentum and ensure higher attendance rates.

7. Strategic CTA Popups

The platform includes strategically placed CTA popups that guide attendees toward sales conversations with AI agents at optimal moments during the webinar. These popups are designed to appear at high-intent moments, maximizing conversion opportunities without disrupting the viewing experience.

This feature ensures that interested attendees are seamlessly guided toward sales conversations, increasing the likelihood of conversion while maintaining a positive user experience.

Design Showcase

Explore the key pages and interfaces that make Better Closer a powerful webinar sales platform. Each design is optimized for conversion and user experience.

Homepage

The homepage shows what the users can do inside the platform.

Webinar Management

The webinar management interface allows marketers to create, configure, and manage their webinars with ease. From setting up CTAs to selecting an AI agent, everything is accessible through an intuitive interface.

Leads Management

The leads page provides a comprehensive view of all webinar attendees and their engagement status. Marketers can track which leads have been contacted, converted, or need follow-up.

Sales Pipelines

The pipelines page visualizes the sales funnel, showing leads at different stages of the conversion process. This helps marketers understand their conversion rates and identify bottlenecks in their sales process.

Live Webinar

The live webinar interface provides an immersive viewing experience for attendees, with optimized UI and themes that keep them engaged while providing clear calls-to-action for sales conversations.

Countdown Page

The countdown page creates anticipation and builds excitement before webinars begin. It provides different experiences for signed-up and non-signed-up users, maximizing registration conversions.

CTA Popup

Strategic CTA popups appear at optimal moments during webinars, guiding attendees toward sales conversations with AI agents. The popups offer multiple action options, including booking a call or making an immediate purchase.

Design Philosophy

Better Closer's design philosophy centers on conversion optimization and user experience:

1. Conversion-First: Every design decision prioritizes moving attendees toward purchase
2. Seamless Flow: The platform creates a frictionless path from webinar attendance to purchase
3. Real-time Engagement: Features are designed to capitalize on peak moments of buyer intent
4. Dual Experience: The platform serves both marketers (management tools) and attendees (viewing experience) with equal attention to UX
5. Trust Building: Professional design and smooth interactions build trust throughout the sales process
6. Mobile-First: Responsive design ensures optimal experiences across all devices

The platform balances automation with personalization, using AI to scale personal attention rather than replace it entirely.

Impact

Better Closer transforms how course creators and marketers scale their sales operations:

• Reduced Manual Work: Automates the time-consuming process of lead follow-up, freeing marketers to focus on content creation
• Higher Conversion Rates: Immediate, personalized sales conversations capitalize on peak buyer intent
• Scalability: Handle unlimited concurrent sales conversations without proportional cost increases
• Cost Efficiency: Reduce reliance on expensive sales teams while maintaining high-quality sales interactions
• Better Lead Nurturing: Every attendee receives personalized attention, not just the "hot" leads

The platform enables marketers to scale their operations from handling dozens of leads to thousands, all while maintaining the personal touch that drives conversions.

Lessons Learned

Building Better Closer provided valuable insights into AI integration and real-time systems:

1. AI Voice Integration: Successfully integrating Vapi required careful consideration of conversation flow, natural language understanding, and handling edge cases in sales conversations
2. Real-time Streaming: GetStream.io integration required optimization for low latency while maintaining video quality, especially important for live sales interactions
3. Payment Flow Optimization: Integrating Stripe payments directly into AI conversations required careful UX design to ensure security and ease of use
4. Email Automation: Timing and content of automated emails significantly impact attendance and engagement rates
5. Conversion Optimization: Every element of the UI, from countdown pages to CTA popups, requires careful testing and optimization

The project demonstrated the importance of balancing automation with user experience, ensuring that AI enhances rather than replaces human connection in sales.

Future Enhancements

Better Closer has exciting features planned for future releases:

• Live Add-to-Cart Count: Create urgency by showing real-time purchase activity
• Smart Follow-up Sequences: Automated email sequences for attendees who didn't convert during the call
• Niche-Specific Agent Templates: Pre-configured AI agents tailored to specific industries and price points
• Real-time Payment Notifications: Visual and auditory feedback when attendees make purchases
• Webinar Explore Page: Public discovery page for finding relevant webinars
• Gamification: Leaderboards and rewards to increase engagement
• Affiliate System: Enable marketers to build referral networks

These features will further enhance the platform's ability to drive conversions and create value for both marketers and attendees.

Conclusion

Better Closer represents a significant advancement in webinar-based sales automation. By combining real-time streaming with AI-powered sales agents, the platform eliminates the traditional bottleneck of manual lead follow-up, enabling course creators and marketers to scale their operations like never before.

The platform's unique approach of conducting sales conversations during webinars, combined with seamless payment integration, creates a frictionless path from interest to purchase. This not only increases conversion rates but also reduces operational costs and frees marketers to focus on what they do best: creating valuable content.